Writing marketing copy can be a pain for most writers, especially for beginners. If you’re not an experienced copywriter, or a writer for that matter, you’ll find doing this task daunting.
Your marketing copy can make or break your campaign, after all. The good news is that while this task isn’t exactly a walk in the park, copywriting isn’t all about creativity alone.
Copywriting is both an art and a science. An art because it takes creativity to string together words that attract, a science because it’s something that’s made by following rules, conducting tests, trials, research, theories, etc. […]